Ever launched a promotion with a flourish, only to find yourself knee-deep in lost profits and a bewildered customer base wondering if your brand suddenly became a clearance bin? Or perhaps you’ve watched competitors rake in the sales with seemingly …

Ever had that sinking feeling? You saw a sure thing, a match with odds so juicy you could almost taste the winnings, but you hesitated. Then, wham! You checked back later, and those amazing numbers had vanished, replaced by something …